Updated 22 October 2016
CinemaTechnic, LLC is a new optical services company, founded in 2016 by Jorge Diaz-Amador. CinemaTechnic provides factory-certified service for professional cinema camera lenses, design and manufacture of cine optics and accessories, custom precision cine optics test equipment and custom modifications for cine lenses.
The original CinemaTechnic, Inc. was established in Miami FL in 2000 and operated until 2010 The new CinemaTechnic, LLC was established in Hollywood, CA in 2016.
Jorge Diaz-Amador is unique among founders of cine lens service companies in having been a camera owner/operator working in the film production industry for nearly 10 years prior to founding the original CinemaTechnic.
I understand the challenges that owner-operators face because I was one of them in the pre-digital era. Things are even more competitive now. I know what a big risk owner-operators take investing in very costly cine lenses, and the pressure they face to perform on set, where a million different things can go wrong. I feel that eliminating the possibility of problems with the equipment is the least we, as technicians, can do to help the professional working in production.
My goal is to only have the best products and services and take the extra time to give my clients and their equipment personal attention and ensure that their needs are met and that they are completely satisfied.
CinemaTechnic is equipped with all the specialized tools needed to properly maintain the latest generation of professional cinematography lenses.
Among the specialized tools employed is a customized Moeller-Wedel Autocollimator, and a custom built lens projector. The collimator allows for checking back focus and focus/zoom curve on lenses, as well as very accurate back focus calibration of digital cine cameras and viewing screen (ground glass or fiber optic) focus calibration on motion picture film cameras.
A laminar flow cabinet with HEPA filtration as well as micron-level filtered compressed air allows for glass cleaning and dust-free lens assembly to factory standards. This system also gives excellent results in sensor cleaning.
A full set of precision tools for servicing Angenieux, Canon, Cooke and Carl Zeiss lenses and ARRI and Moviecam film cameras. Some of the tools are made by the manufacturers, some are Jorge’s own design and custom-made.
1994-1997: Founding and Early Stages
With the help of Jorge’s father Orlando, the original company Diaz-Amador Productions, Inc. is formed, based in Miami, FL. Jorge begins working as a cinematographer, first camera assistant and ARRI film camera owner-operator, based in the South Florida area.
He is involved in the early 1990’s Independent Film movement, and works on many projects, including the feature films Fractured, Never Look Back and Suicide Blonde, music videos for various artists including Shakira, and countless commercial spots.
The original CinemaTechnic workshop in Miami. In this photo a vintage Kinoptic Tegea 9.8mm prime lens is being serviced.
1998: Transition to Technical Services
A short lived and long forgotten rental house hires Jorge as their film camera and lens technician while he is still freelancing in film production. He takes the first steps in the long path to becoming a master level technician by servicing vintage Cooke and Schneider lenses, and vintage ARRI film cameras such as the 35IIC.
1999: Tooling Up
The original tool set comes together: a Richter Cine autocollimator, a set of ARRI film camera service tools and miniature lathe and mill. Jorge begins doing film camera and lens service for a select group of customers.
2000: Name Change to CinemaTechnic, Inc.
CinemaTechnic is chosen as the new name for the company. The first custom cine lens modification by CinemaTechnic is an upgrade for the Angenieux 11.5-138mm HR zoom, providing a larger zoom gear, additional focal length scale visible from the right side of camera, and an integrated lens support. Jorge begins doing independent film camera and lens service full-time, while also developing new products.
2001: CinemaTechnic.com Website Launched
The CinemaTechnic.com website goes live on the first day of the new millennium, and eBay sales begin. A partnership begins with P+S Technik of Munich, Germany to provide upgrades for the ARRI 16SR series cameras.
2002: Film Camera & Lens Service, Southern Justice
Motion picture film camera and lens service increases. Principal photography on Jorge’s last feature film as Director of Photography Southern Justice filmed in Super 16mm. Afterward Jorge concentrates on CinemaTechnic’s service business and only works occasionally on short duration film productions, such as the short film Thanksgiving.
2003: In-House Super 16 Conversions Begin
In response to a customer request for a conversion that P+S would not perform, Jorge develops an Arriflex Bayonet mount Super 16 conversion for the ARRI 16SR.
CinemaTechnic begins performing complete Super 16 conversions in-house by Feburary, and a PL mount version is developed later in that year. Customers include Eastman Kodak, NFL Films and multiple university film programs.
2004: Lens Service goes into Top Gear – Training at Carl Zeiss
Jorge’s first service training at Carl Zeiss in Oberkochen, Germany. He is certified for the Ultra Prime lenses. The purchase of a rare Swiss-made Schaublin 102N super-precision lathe brings CinemaTechnic’s metalworking capability to the highest standard.
2005: Continued Growth, Training at Cooke Optics
Service training at Cooke Optics Leicester, England. Jorge is certified for the Cooke S4 lenses. CinemaTechnic now has customers throughout the world.
2006: Upgraded Optical Test Equipment, Construction of New Workshop
CinemaTechnic acquires a super-precision Möeller-Wedel autocollimator. Along with a Century Precision Lens Test Projector, these instruments form the cornerstone of CinemaTechnic’s optical testing equipment.
2008: The Great Recession and Collapse of Film Camera Service
In the grips of the worst recession since WWII, and the introduction of inexpensive large sensor digital cinema cameras, demand for ARRI film camera service collapses. CinemaTechnic begin to focus exclusively on cine lens service.
2009: A Difficult Year Leads to Big Change
The difficult conditions from 2008 continue into 2009. Operations of the original CinemaTechnic begin winding down in preparation for relocation to Southern California.
2010: Move to Los Angeles, Zeiss Level 4 Service Partner Training
Jorge relocates to the Los Angeles area in January to begin working full-time at AbelCineTech in Burbank, CA as lead lens technician. The original CinemaTechnic of Florida ceases operations in 2010.
In October he attends an intense two week service training at Carl Zeiss Oberkochen, covering the service of every currently manufactured Zeiss cine lens product and every test instrument.
Jorge receives a new certificate that certifies him for service on every current Zeiss lens. This is the highest level of training (known as “Level 4+” Authorized Service Partner) available to anyone outside of direct employment by Carl Zeiss. After 12 years of dedicated work, master technician status is attained.
2011: Jorge Becomes Lead Technician at a Carl Zeiss Authorized Service Center
The Carl Zeiss Authorized Service Center for the U.S., North and South America opens at AbelCine Burbank. At the time Jorge is the only lens technician working there. He is authorized to do warranty service, including taking apart brand new Master Primes to correct problems without voiding the factory warranty and avoiding having to send the lens back to Germany. For a time Jorge is the only person in the U.S. authorized to do this work.
2014: Angenieux and Canon Training
Jorge attends service training for Angenieux Optimo and Canon CN-E Cine lenses.
2015: Change Brings New Opportunities
April – Jorge leaves AbelCine to join Applied Minds doing contract work as an electro-optical imaging and vision systems rapid prototyping engineer. He works on projects such as the Genworth R70i Aging Experience Suit and the Applied Minds KiraVan Expedition Vehicle, plus other undisclosed projects. Since he is no longer working for a company in the motion picture equipment business, Jorge is free to pursue his cine lens projects.
November 2015 – A partial re-housing of a set of vintage Zeiss Standard Primes is completed. It includes custom PL mounts, focus gears and new laser engraved focus scales. Development begins on custom lens test equipment projects, including the long focal length autocollimator and adjustment test projector.
2016: CinemaTechnic, LLC of California Founded
January – CinemaTechnic.com begins a major update.
February -CinemaTechnic.com moves to a new server and CMS platform, modernizing the site.
March – CinemaTechnic, LLC of California is established
April – CinemaTechnic opens its new location in the heart of the Hollywood Media District.
Q4 2016: CinemaTechnic anticipates a planned move to a new larger location.