The Crew: "Fay"

Promax International Gold Award Winner 2001
for 5 spot campaign

The first in our series of 5 spots for the unconventional WAMI-TV news show "The Times". We introduce the cast of the show as the "Reservoir Dogs" as they walk past the WAMI Studio on South Beach's famous Lincoln Road. I insisted on shooting the entire spot in as short a time as possible (we did it in less than an hour of acutal shooting time) to take advantage of the perfect moment when a shaft of warm afternoon sunlight broke though the buildings of Lincoln Road.

Director: Rafael Oller
Produced by: Diaz-Amador Productions
Format: 35mm Black and White
©2000 USA Broadcasting

Technical:
Kodak 5231 Black & White, 35mm Academy format, Zeiss Ultra Primes and Canon 300mm, Moviecam Compact camera.

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